The PUMA 360 show is an internal show for PUMA global to showcase the next seasons upcoming ranges to the PUMA regional teams. The ranges are separated into areas: Teamsports, Running & Training, Sportstyle, & Motorsports. Each area had a large showcase hall that housed all next seasons' gear and all walls/doors/acoustic-panelling/banners needed to reflect the products key aspects. The style developed needed to work across all areas and be transferable into retail environments.